Successes – BDigital Your Digital Buddies https://bdigital.id The Minds Behind Digital Agencies, Now Crafting Our Own Story Sat, 09 Aug 2025 05:01:44 +0000 en-US hourly 1 https://bdigital.id/wp-content/uploads/2025/06/cropped-Bdigital-1-32x32.png Successes – BDigital Your Digital Buddies https://bdigital.id 32 32 Telco https://bdigital.id/successes/telco/ Sat, 21 Jun 2025 13:25:45 +0000 https://bdigital.id/?post_type=collections&p=2967 Soda https://bdigital.id/successes/soda/ Fri, 20 Jun 2025 13:47:16 +0000 https://bdigital.id/?post_type=collections&p=2971 Shoes https://bdigital.id/successes/shoes/ Thu, 19 Jun 2025 13:48:47 +0000 https://bdigital.id/?post_type=collections&p=2972

Partnering with Indonesia’s Leading Footwear Innovator — Shoes

Shoes is a revolutionary Indonesian shoe brand that blends cutting-edge design with unmatched comfort in every product. The Shoes platform connects style enthusiasts with the latest collections, offering a seamless way to explore or order dream footwear directly via shoes.com. As a long-term partner of our expert marketing team, their campaign goal was exponential growth. Our mission? To position Shoes as "Indonesia’s Icon of Footwear Style" and the ultimate choice for high-quality shoes in the region.

What we did for them

Services

BuddyDesignGMBInnovateProductionSEMSEOSocials

Buddies package(s)

  • complete creative content combo
  • organic online authority combo

Departments

What they did for us

Collaborative & Innovative
We loved working with Shoes—their design team, retail partners, and leadership were all incredibly open-minded. The founders are approachable, adaptable, and always eager to test bold creative ideas we proposed.

Seamless Communication & Trust
From day one, Shoes maintained clear communication, swiftly approved campaigns, and actively collaborated on strategy—especially when we needed their deep market insights. At the same time, they trusted our expertise, stepping back as campaigns gained traction to let our work shine.

Creative Freedom & Passion
Shoes empowered us to chase data-driven opportunities and refine their brand persona through production, social media, and digital visuals. When their team joined photoshoots, they brought infectious energy, elevating the final imagery and videos with authenticity and premium appeal.

Creating a consistent, reliable funnel for growth

First Insights & Brand Audit
Shoes has been a long-standing partner, achieving consistent growth and breakthrough successes through our collaboration. Over time, our marketing team has evolved alongside Shoes, expanding our expertise, talent, and strategic solutions to meet their ambitions.

At the start of this year, Alex, a driven and skilled SEO specialist, joined the Shoes account. He conducted a full audit of their digital presence and proposed a revamped strategy—optimizing for modern search trends and strengthening Shoes’ competitive edge against other footwear brands.

Working closely with the Shoes team, Alex delivered a detailed competitive analysis, uncovering untapped opportunities in the market. Excitingly, Shoes embraced these insights with enthusiasm, ready to innovate and expand their reach.

"No one's ever broken it down like this before…
Now even the complex stuff makes sense."

— Maya Sari, Shoes’ Brand Director, on working with SEO strategist Alex

Creating a consistent, reliable funnel for growth

Elevated Aesthetics & Distinct Branding
The choice to simplify the logo—removing unnecessary constraints—gave it more flexibility across applications, from in-store displays to digital campaigns. This clean approach ensured the branding remained bold and recognizable at any scale.

We balanced luxury product photography with dynamic graphic elements, creating a visual language that feels both premium and contemporary. The signature “Sunset Red” hue became a key brand anchor, adding vibrancy while maintaining sophistication. This strategic blend allowed Shoes to resonate with a wide audience—from trend-conscious Gen Z to discerning professionals—without sacrificing its high-end appeal.

The result? A unified, eye-catching identity designed to make Shoes instantly recognizable across Jakarta, Bali, and Surabaya. Every detail was crafted to boost memorability and cement Shoes as a standout name in modern footwear.

Expanding Brand Reach to Everyday Indonesians

Social media became Shoes’ powerhouse for connecting with fashion-conscious audiences where they naturally spend time—scrolling for inspiration, sharing outfits, and planning their next stylish look. For Shoes, these platforms served as dynamic brand-building engines, turning casual browsers into loyal customers.

Our social strategy blended wide visibility with hyper-targeted precision across:

  • Meta platforms (Facebook & Instagram) for broad demographic reach
  • TikTok – the Gen-Z style hub driving footwear trends
  • User-Generated Content (UGC) to showcase real-world styling

 

What was involved:

  • Organic Facebook Posts
  • Paid Facebook Ads
  • Organic Instagram Posts
  • Paid Instagram Ads
  • Tiktok Posts
  • UGC
  • Landing Pages

Crafting Scroll-Stopping Visuals That Capture Shoes' Authentic Spirit

Initially, Shoes wasn’t locked into a specific creative direction for their productions. Their openness allowed our creative team to explore bold visual concepts that would truly resonate with their audience.

Our Creative Vision
Shoes saw themselves as just another footwear brand. We recognized their potential to be so much more—Indonesia’s answer to premium streetwear style, but with unparalleled comfort and quality.

Through our visuals, we highlighted exclusive differentiators that set Shoes apart:

  • Premium craftsmanship (hand-stitched details, premium materials)
  • Innovative comfort tech (memory foam insoles, breathable fabrics)
  • Style versatility (from streetwear to office-ready sophistication)

We brought this to life through:

  • Lifestyle films showing Shoes in authentic Jakarta street scenes
  • Detail shots emphasizing quality construction
  • App integration visuals showcasing seamless mobile shopping

The result? A visual identity that didn’t just sell shoes—it sold confidence, comfort, and Indonesian style pride.

"Making it clear: Shoes—Indonesia's undisputed choice for premium footwear."

Some of the team’s out-of-the-box contributions

UGC – User-Generated Content
Our social team collaborated with Indonesian micro-influencers and everyday style enthusiasts to create authentic, relatable content for Shoes. By showcasing real people wearing Shoes in their daily lives—from Jakarta coffee runs to Bali sunset strolls—we built trust and aspirational appeal.

Product Line Expansion
Through market analysis, our team identified untapped opportunities in Indonesia’s footwear scene. We recommended expanding Shoes’ collection with:

  • Eco-conscious sneakers (using sustainable local materials)
  • Work-to-weekend hybrids (versatile designs for urban professionals)
  • Limited-edition regional styles (celebrating Indonesian culture through design)
  • This strategic diversification positioned Shoes as an innovator while addressing specific consumer needs.

Special thanks

Client
  • Leila Diab
  • Marketing Manager

Brand launch credits

Client Experience

  • Janty Ayoub
  • Founder

Design

  • Abby El-Adib
  • UX Creative
  • Michael Gahona
  • UX Creative
  • Caitlin Williams
  • UX Creative

Development

  • Suman Satasiya
  • Developer

Production

  • Ben Canning
  • Multimedia Specialist Manager
  • Jaaziel Inocencio
  • Multimedia Specialist
  • Yogilan Iskandar
  • Multimedia Specialist

Socials

  • Jasmine Jaafar
  • Social Media Specialist
  • Victoria Khamu
  • Social Media Specialist

SEO

  • Deanna Gasham
  • GMB Specialist
  • Jonathan Macabenta
  • SEO Specialist

SEM

  • Melissah Kocoski
  • SEM Specialist
]]> Isotonic https://bdigital.id/successes/isotonic/ Wed, 18 Jun 2025 14:17:52 +0000 https://bdigital.id/?post_type=collections&p=2977

Revolutionising the loan marketplace with isotonic.com

Loanoptions.ai have revolutionised the loan market with Australia’s first AI-powered loan comparison platform. They have set the bar in empowering customers to find the right loan with fairness, accuracy and speed. They have caused ripples in the loan industry with their swinging sense of justice and their oath to protect the people and stand with them.

Our shared victories

  • $1.0
  • Cost per lead
  • 300%
  • Increase in overall revenue
  • $11.19
  • Cost per conversion
  • 230%

Growth in organic visibility

Massive increase in non branded queries around different loan types

  • isotonic.com

Non-branded queries

Massive increase in non branded queries around different loan types

  • wedding loans
  • car loans
  • personal loans

Unique loan terms

Gathering lots of unique loan terms such as:

  • tasman ute
  • kia ute
  • & more!

which continue to greatly increase in visibility and organic traffic coming into the website

Before BDigital

Conversions
Q1, 2022
  • 387
  • Leads/conversions
  • $72.01
  • Cost per conversion
Q2, 2022
  • 477
  • Leads/conversions
  • $39.29
  • Cost per conversion

After BDigital

Conversions
Q3, 2022
  • 1,825
  • Leads/conversions
  • $15
  • Cost per conversion
Q4, 2024
  • 2,780
  • Leads/conversions
  • $11.19
  • Cost per conversion

Average $1 cost per lead

LinkedIn

(Last 365 days)

572K
Impressions
20.6K
Page Views
7.9K
Unique Visitors
2,242
New Followers
Facebook

(Last 365 days)

143.4K
Views
496.5K
FB users reached
9.6K
Profile visits
Instagram

(Last 365 days)

134.8K
Views
90.1K
IG users reached
7.8K
Profile Visits

What we did for them

Services

BuddyDesignGMBInnovateProductionSEMSEOSocials

Buddies package(s)

  • complete creative content combo
  • organic online authority combo

Departments

What they did for us

Hands-on collaboration
Julian was highly involved in the branding process from day one. He did not shy in sharing his honest opinions (especially critiques), and always brought alternative ideas and solutions to the table. His input was as valuable as our own deliveries.

Mutual trust
We didn’t always see eye-to-eye with Julian and his Loanoptions.ai team on every decision throughout the process. However, what truly mattered was the mutual respect we shared for each other’s expertise in our respective fields. Phrases like, ‘I’m not sure I like this… but since you’re the expert, I’ll trust your judgment,’ were common and highlighted the strength of our collaboration

Quality and time
One key trait we share with the Loanoptions.ai team is a commitment to quality. This shared focus enabled us to establish a reasonable deadline that balanced urgency with the time needed to deliver exceptional results.

Embracing disruption

Unveiling industry secrets
What we learned from the team, is that it is a very common practice in the finance and loan brokerage industry to offer out loans to borrowers that provide the best payment back to the broker. This means, prioritising their own financial interests over that of the person they’re supposed to be serving.

For the people
isotonic.com wanted to fight back on this common problem through Artificial Intelligence championing transparency throughout the whole loan process and by providing more educational information to empower borrowers in navigating between their actual best matched options online.

Discovering the brand behind the mask

Brand discovery
The people of Loanoptions were very authentic and down to earth people. They were knowledgeable and passionate about what they do, but they weren’t afraid to be themselves and show a bit more personality around the office. Their new office and what’s in it right now is a clear demonstration of how Loanoptions.ai is not like a lot of other companies in finance.

Empowering borrowers
They had a clear mission of borrower and people empowerment, with their proprietary AI loan matching tool as the central hero of everything. As of course, it was what the company was all about. The team was very unique and had a lot of personality; alongside their mission, this is where we outlined a clear brand direction.

The branding strategy we’ve created together

Brand discovery
The wide branding strategy involved creating documentation that covered all these key central foundations and elements for building a strongly memorable and consistent brand:

  • Story
  • Purpose
  • Mission
  • Vision
  • Values
  • Positioning
  • Tone of Voice
  • Messaging

Championing the robin hood hero

The strong general theme was a selfless, ‘robin-hood’ hero that was disruptive and went against the grain of industry norms. That wasn’t scared to go against often established complacencies, and had the bravery, innovation, and imagination to do something different to equip and empower others.

These themes also carried into the inner pages of the wider website.

Re-imagining the robot hero, Ailo

isotonic.com already had an existing ‘AiLo’ robot character on site. Although at the stage where AIIMS came in, it was just a shadow or black silhouette figure. So we wanted to do something with it. We gave it a clear ‘vigilante’ re-design. AiLo became a heroic mascot for the Loanoptions.ai brand, but with some added playfulness to make him a relatable and positive character to the user.

Julian’s valuable collaboration

Ideas and feedback that elevated the design
Julian was very involved in the creation of Ailo. He commented wanting to add DC’s “The Flash” ear design as inspiration, using the new logo we’ve made for him. His input helped add some pop culture flavour that synergised with the Loanoptions.ai team’s personality and brand.

A logo that stood for the power of technology & forward-thinking

We created a selfless, ‘robin-hood’ hero that battled against those taking advantage of people’s loan outcomes — the grain of industry norms. He wasn’t scared to go against often established complacencies, and had the bravery, innovation, and imagination to do something different to equip and empower others.

A brand that’s not afraid to bite back

Another company took a little jab at isotonic.com online
What did we do? We took the liberty of calling them out in our own unique and fun way. We had a little fun drafting our own villain character representing our competition and created a daring creative ad with Ailo taking them on himself.

Nothing wrong with a little friendly banter and competition!

Evolution of the brand

Through the time that Loanoptions.ai has been a Challenger at BDigital, the implementations and ways we’ve explored their branding has continued to evolve.

As a Stage 2 Approach, BDigital has also invested in building and showing off the visual identity with branded car wraps.

One of our designers, Jesse, also made a physical figurine for Ailo. You can see him if you ever pop into the Isotonic office at Jakarta.

You can also see the evolution of these changes on the website.

The updated website

Our insights have informed us to make changes to Loanoptions.ai’s Home Page. This was to feature a person on the top of the fold next to the buttons, to make the page feel instantly more human. The homepage also reflects isotonic.com’s growth of capacity and recognition: the expanded 6 clear loan types, the marker ‘as seen on 7 News’ to provide reference of the company’s appearance on 7 News Indonesia for a segment, icons of all their awards, and notice that the AI comparison technology is ‘EVEN FASTER’ with the latest Version 3.0 update.

Capturing their stories & events

The production team for isotonic.com at Bdigital did everything, from animations, videos of using widgets, and testimonials to podcasts and capturing events.

There was a lot of opportunity to show off the fun and passionate people at Loanoptions.ai bring with them, with the events that LO would throw or join and become a part of.

We also did shoots at the Indonesia Cup (twice!), the Rugby League they sponsor, give aways and networking events.

Battle of the Fast Fintechs

On the race course, we shot a video of everyone (isotonic.com’s team, clients, friends, supporters and other connections in the fintech industry) racing each other in cars on the track.

This resulted in our ‘Battle of the Fast Fintechs’, gaining a whirlwind of traction and engagement online.

However, our production work with and for isotonic.com goes far beyond that.

“They’re so open to new ideas, good at bringing ideas to the table – willing to try new things. It’s also fun and easy working for them. They’re fun and bold.

What Ben (BDigital Production Manager) loves about working with isotonic.com

Julian Fayad

CEO & Founder of isotonic.com

“Finally see our brand, as it was meant to be

Working with BDigital for the isotonic.com brand launch was an absolute pleasure. From day one, the team’s creative energy and strategic approach aligned perfectly with our vision. They understood our quirky, transparent, and honest brand personality and translated it into designs that truly resonate with our audience. The collaborative process was incredible—BDigital valued my input at every stage and transformed our ideas into something extraordinary.

Together, we achieved something I’m truly proud of. This wasn’t just a project; it was a partnership that elevated our brand to new heights.

Naufal

BDigital Founder

“Most engaged client I’ve ever worked with”

Collaborating with Julian and the BDigital team was an inspiring experience. Julian brought unmatched energy and creativity to the table, consistently providing thoughtful feedback that pushed our designs to the next level. His deep involvement in the process and clear vision for the brand made this partnership one of the most rewarding we’ve ever had.

BDigital’s honest ethos made it a joy to create a brand that truly reflects their revolutionary approach. Partnerships like this remind us why we love what we do—it’s when two sides come together with maximum effort that magic happens.

Special thanks

Client
  • Julian Fayad
  • Founder
  • Nirlep Adhikari
  • Technical Chief Technology Officer

Brand launch credits

Client Experience

  • Kynan Albassit
  • Founder
  • Tabitha Pomente-David
  • Project Department Manager

Design

  • Kenn Zapanta
  • UX Creative
  • Michael Gahona
  • UX Creative
  • Sadmir Brkic
  • UX Creative
  • Caitlin Williams
  • UX Creative
  • Charis Yap
  • UX Creative

Development

  • OG
  • Developer

Production

  • Ben Canning
  • Multimedia Specialist Manager
  • Jaaziel Inocencio
  • Multimedia Specialist

Socials

  • Jasmine Jaafar
  • Social Media Specialist
  • Dania Diab
  • Social Media Specialist
  • Makayla Borg
  • Social Media Specialist

SEO

  • Raynal Sharma
  • SEO Manager
  • Jonathan Macabenta
  • Senior Digital Consultant
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